Francisco de Orellana failed to find El Dorado, but discovered the Amazon. Early in 1541, a rumor swept Quito that beyond the mountains, there lay a land richer than Mexico, or even Peru - a land of gold. The ruler of this land was so rich that he covered himself with gold dust every day and washed it off every evening. He was "the golden man", El Dorado. They had tree goals: to find La Canela, the land of cinnamon: to assess new lands for colonization; and to find El Dorado. On march 1541, They marched eastwards with more that 200 Spanish troops and thousands of native servants.